How to build an enduring customer relationship through mobile
As consumers continue to adopt various types of digital media, it is imperative that marketers take an analytical approach to incorporating mobile marketing into their customer strategies.Consumer data...
View ArticleThe Truth About Customer Experience
Enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfactionby Alex Rawson, Ewan Duncan, and Conor JonesCompanies have long emphasized touchpoints—the many...
View ArticleFuture of Loyalty Programs
Why would I download an app from my local bar, restaurant or hairstylist?Sure, people might want to see what time you are open or where you are, but the information will be available from a company’s...
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Mobile Use And The New Customer Experience
Drew Hendricks Read the full article here http://www.forbes.com/sites/drewhendricks/2014/08/06/mobile-use-and-the-new-customer-experience/
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Mobile Devices empower today’s shoppers in-store and online
With 2012 marking the first holiday shopping season where the majority of mobile subscribers own smartphones, today’s shoppers are better equipped than ever to find the best deals and get feedback...
View Article4 Ways Mobile Apps Can Improve Customer Service
With mobile technology available today through apps and mobile websites, customers can now access information & receive excellent customer service faster than ever. Businesses live and die by their...
View Article3 Push Notification Strategies to Increase App Engagement
There are many forms of engagement through push notifications. Try one or more from the following based on your app and its customers:1. Getting users back. Customer retention is an important metric...
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How Social Media and Mobile Technology Impact the Customer Service
Read the full article here http://www.avaya.com
View ArticleIncrease engagement, sales and loyalty with mobile rich media
There is no doubt that mobile marketer’s key objectives always include increasing consumer engagement, sales and loyalty.To achieve these goals, they use mobile advertising to build relationships with...
View ArticleNew Era of Marketing
What is location based analytics?What gets measured, gets managed. Peter DruckerMobile location analytics (MLA) is a type of customer intelligence (CI) that tracks smart phones and other...
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